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TONY THE FRIDGE FINISHES EPIC SMEG ENDURANCE CHALLENGE

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15/09/2013


On Thursday 12th September 2013 Tony Phoenix-Morrison ended the Smeg Endurance Challenge in style at Lands End, England after carrying a FAB10 fridge weighing 42.5kg the length of the UK. Better known as "Tony the Fridge",’ the 49-year-old Granddad from Hebburn, South Tyneside, is no stranger to epic charity feats but the Smeg John O’Groats to Land’s End Endurance Challenge was far and away the most difficult he has faced.

For 41 days, and 1,009 miles, Tony carried his fridge to raise money and awareness of the Sir Bobby Robson Foundation.  As well as raising tens of thousands of pounds for the charity, which helps find more effective ways to detect and treat cancer, it has been a life-affirming experience for Tony. Tony says:

“When I set out on this challenge, I genuinely had no idea how far I’d get. I wanted to try something so hard that nobody could be certain of its outcome. All I could do was try to prepare myself physically and mentally as best I could. At the end of this I feel humbled really. I’ve had so much support and generosity from the British public from the top of Scotland all the way down to the bottom of England...“

Tony's 'fridge-running’ has captured the imagination of thousands but the Smeg challenge, his last in the UK, has pushed him to the edge of his endurance. Tony ran for around seven hours each day.  His route through Scotland took him from John O'Groats to Inverness and over the Cairngorms, tackling ascents of 1,500 ft, then into Edinburgh. He then ran south through his hometown of Newcastle-upon-Tyne and passed through County Durham, Yorkshire and Nottinghamshire. After Leicester, he ran through Milton Keynes and London. Finally, he ran South West reaching the coast at Southampton and followed the coastline past Exeter to Land’s End. In total, Tony carried his Smeg fridge for 1,009 miles



Mike Giddings, managing director of Smeg UK, met Tony at Land’s End and greeted him with a £40,000 cheque on behalf of the Smeg group for the Sir Bobby Robson Foundation. Mike says:

"Every year Smeg UK chooses a charity to support and as soon as we met Tony we really understood what he was about. It’s an honour and a privilege to support him raising money for the Sir Bobby Robson Foundation and to watch him come over the finish line at Land’s End was a moving experience. The cause is such a strong one and we wanted to contribute and put something back into the communities we serve. The grit and determination shown by Tony is outstanding and we're delighted to see him complete his impossible journey, overcoming so many challenges along the way to raise awareness and much needed funds. As a company we're delighted to have made the challenge happen and facilitate Tony's 1,009 mile journey.  We’re grateful to be involved.”

For more information about the Smeg John O’Groats to Land’s End’s Endurance Challenge please visit http://www.tonythefridge.com or see Twitter @tony_the_fridge.

It is still possible to make a donation, all you have to do is visit Tony’s Sir Bobby Robson Foundation Justgiving site. Alternatively you can donate from UK mobile lines by texting ‘FRID93 £5’ to 70070 (*standard network charges may apply).